The Warrior Within

Rooted in the Navy SEALS, Veteran's Day is an important moment for TRX's brand. With PTSD impacting approximately 30% of returning Vets, the Boulder Crest Foundation created a program that focuses on adjusting back into society through mental and physical exercise. TRX is a huge part of this program - supporting Boulder Crest with product and exercise programs.

This campaign aimed to tell the stories of a few Veterans who experienced this journey with Boulder Crest and TRX. For every TRX Suspension Trainer purchased on Veteran's Day, TRX donated one to Boulder Crest.  

Photo and video shoot shot lists and management + Interviews, Video, Landing Page, Email, Social Media