Stories That Move You

We wanted to capture the real, authentic, true “stories that move you” of our current TRX Training Club members to help break down the barriers that exist between potential consumers and the Training Club. The goal of this evergreen campaign is to create curiosity, build interest/affinity and ultimately inspire action to trial by new users through collecting stories and user generated assets. for a social push—both organic and paid, and a weekly cadence email, plus a landing page that continues to evolve with every story.

Photoshoot, Landing Page, Email, Organic Social, Paid Social