TRX Packaging Revamp

With a focus on the Retail experience, this packaging revamp is set to launch across all sales channels of TRX and aims to elevate the Brand and align with a new consumer journey that integrates TRX's digital experience/app.

Along with being the internal lead on this project and working with all key stakeholders, I am partnering with two external agencies to develop new structures and a new design system.

Photoshoot for lifestyle & product - shot list, Vendor & Production Management, Digital Product Integration