Rock. Don’t Roll. 

The TRX Rocker is a uniquely-shaped foam “roller” that encourages the “rocking” technique, a practice that’s proven to promote hyper focused muscle release - as opposed to the “search and destroy” method with traditional rollers. I worked closely with our Marketing team on the product launch which included the packaging, email and social, landing page and a campaign in Outside Magazine. 

Photoshoot, Video Shoot, Packaging, Landing Page, Email, Collateral