Get a Grip on Your Strength

The TRX Bandit makes good on its promise to help all people move better, by making working with strength bands more comfortable and effective. It’s ergonomic design eliminates pressure points and discomfort during use. We needed to communicate this new product and gain traction with consumers in the fitness arena. We launched with influencers and PR teams to get the word out and quickly the Bandit became a popular tool so we initiated a consumer roll out. Along with packaging we created a launch email and landing page with product and set-up videos and other collateral.

Photoshoot, Video Shoot, Packaging, Landing Page, Email, Collateral