Mission BE

BRE redefined its mission and vision statements. My team and I helped refine those messages and rolled out a viral marketing campaign to promote them internally. Over the course of a month, we built excitement with clues and hints delivered through print collateral, web banners on our intranet and promotional pieces. When the mission and vision finally debuted, BRE employees were engaged and excited at the company’s new direction. 

Collateral, Landing Page and Videos